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Certified Digital Sales Professional

University of Westminster
Course summary
30 hours
1,560 GBP excl. VAT
Next available date: Flexible - Distance
e-learning / Online / Distance

Course description

Certified Digital Sales Professional

Learn how to make more sales faster and easier using social selling techniques with this online selling course. Increase sales performance by up to 400% by adopting digital and social selling tools. As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional's arsenal.

To adapt to this change in the sales environment along with progressing an individual's current and future careers, the Digital Marketing Institute (DMI) has designed a professional digital and social selling certification that can make a difference. Aligned with industry and designed by experts, this programme provides a globally recognised certification that can benefit any modern seller. Covered within this programme are the core essentials of digital and social selling including digital sales messaging, integration and strategy, social content, social account management, digital sales leadership and much more.

Suitability - Who should attend?

The Certified Digital Sales Professional programme is designed for: 

  • salespeople, consultants and sales representatives of all levels
  • business development executives and managers 
  • account managers, relationship managers and those leading sales teams
  • anyone looking to develop their digital sales capabilities and consolidate their practical application of digital tools and social selling techniques

Outcome / Qualification etc.

By the end of this course, you will be able to:

  • acquire more qualified prospects
  • reduce lead times and nurture leads more effectively 
  • achieve a more balanced pipeline 
  • increase your conversion rate 
  • develop your online brand by creating and promoting relevant content
  • build solid relationships online, ensuring client satisfaction and repeat business
  • adapt the tone, style and type of your content based on your target audience 
  • optimise territory and pipeline analysis and define growth strategies
  • maximise the impact of your digital selling with the use of CRM tools, digital tools and social media platforms
  • understand how to lead the implementation of a digital sales strategy in your organisation

All participants will receive a certificate of attendance from the University listing the modules of the course. The DMI will issue certificates online directly to you. The certificate will be awarded on successful completion of a three-hour online multiple choice exam. The exam is set and graded by the DMI and administered by Pearson Vue through their worldwide assessment centres. 

Training content

This online selling course covers the following modules:

  • Module 1: Introduction to Digital Selling
  • Module 2: Digital Research
  • Module 3: Sales Enablement
  • Module 4: CRM
  • Module 5: Social Content
  • Module 6: Digital Sales Messaging
  • Module 7: Engagement
  • Module 8: Social Account Management
  • Module 9: Digital Sales Leadership
  • Module 10: Integration and Strategy


The cost of this course is £1,560+VAT per participant.

About provider

University of Westminster

University of Westminster - Professional and short courses

Do you want to motivate your staff with continuing professional development (CPD) or bridge a skills gap? The University of Westminster has a long track record of working with organisations and individuals to develop their professional and personal skills. The...

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Contact info

University of Westminster

309 Regent Street
W1B 2HW London

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