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Customer-Centric Pricing Strategies for Telcos

Telecoms & Tech Academy
Course summary
Length: 2 days
Location: Distance
Next available date: Request Information - Distance
Rating: (1 Reviews)
Course type: Company-Specific / In-House

Course description

Course description

Customer-Centric Pricing Strategies for Telcos - 2-day Programme

The implementation of customer-centric pricing requires that companies assess the value that they create for customers and extract that value from the marketplace. Companies must simultaneously and continuously assess product attributes, customer perceptions, and circumstances of time and place by making note of customer actions.

This two-day programme was created to teach participants how to design and implement an effective pricing strategy focused on customer value and to optimise revenues and profitability for the long term. The course uses case studies and benchmarks from the telecoms sector and others in order to demonstrate best practices on maximising the use of pricing.

If you want to find out more about Customer-Centric Pricing Strategies for Telcos, you can make an information request below and the school will contact you with further information.

Suitability - Who should attend?

This is a course is for anyone looking to understand the complex nature of pricing strategies in modern Telcos. A basic understanding of telecommunications is an advantage, but not essential.

Outcome / Qualification etc.

Participants will develop knowledge in the following areas:

  • Introduction: the impact of changing customer value perceptions on the long-term viability of telecoms organizations
  • Key Pricing Tools: pricing managers need key skills to understand customers and develop pricing strategies to position products in their own portfolio and against the competition
  • Pricing and the Customer: price is one of the key customer touch points – a medium through which the customer experiences, and develops a perception of, the company and its products. That key customer touch point needs careful and deliberate management
  • Customer Value Management: products and customers have lifecycles and the role of pricing changes over time. Again, this requires careful and deliberate management

Training Course Content

Market Trends and their Implications for Pricing

  • Transition from voice to data
  • OTT – threat or opportunity?
  • The importance of customer focus

The Pricing Manager’s Toolbox

  • Knowing your customer – use of internal and external data
  • Price Elasticity of Demand
  • The Price-Value Map
  • Costs and Incremental Costs
  • Case Studies

Competitive Analysis

  • The changing nature of competition
  • Information gathering: primary and secondary research
  • The Price-Value Map: Analysing own and competitive products
  • Strategic Thinking

Pricing and Product Positioning

  • Skim Pricing: more than most people are prepared to pay
  • Neutral: When other features are more important
  • Penetration: less than most people are prepared to pay

Pricing Tactics

  • Self-select packages
  • Initial discounts
  • Bundling
  • Loyalty/Retention schemes

Pricing “Touch points”

  • Customer Lifetime Value
  • Before purchase
  • The initial purchase
  • Usage – “My Operator”
  • Billing

The Product Life Cycle

  • Introduction
  • Early Adopters
  • Maturity
  • Decline

Expenses

The cost of this programme is £1225 + VAT per participant.

Early bird and multi-booking discounts are available for all of Telecoms Academy's courses.

About provider

Telecoms and Tech Academy

Telecoms & Tech Academy (formally Telecoms Academy) is part of KNect365 Learning. We are borne out of Informa’s rich history enhancing individuals and businesses with knowledge. Our global network allows us to tap into unique resources and networks. We provides the...


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Contact info

Telecoms & Tech Academy

30-32 Mortimer Stree
W1W 7RE London

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Reviews

MCEL   |   12/02/2016
The course goes deep into the product pricing life cycle.
          (4)
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