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Develop the skills you need to become an outstanding sub-editor. This course will give you an eye for detail and the ability to work quickly under pressure.
This course is designed to help you develop the skills you need to be an outstanding sub-editor; an orderly mind, skepticism, an eye for detail, an obsession with accuracy and the ability to work quickly under pressure.
This two-day course utilises practical examples throughout and is ideal for those new to sub-editing as well as writers and journalists who wish to tighten and fine-tune their own copy. You need no previous sub-editing experience to attend this course.
Outcome / Qualification etc.
Awards: Certificate of Achievement
What Will I Learn?
- Re-writing problem copy
- Reader engagement
- Light touch edits
- Headlines and titles
- Captions and callouts
Training Course Content
- Brief introduction to the role of the sub-editor in your organisation
- How sub-editing differs from proofreading
- Building a process based on appropriate essential checks for the type of copy, usually including:
- Does the copy fit the brief/meet its intended purpose? - Is it pitched at the right level for the target audience? - Is it factually accurate? - Is it a good read – and written to house style? - Does it meet SEO requirements? - Is it legally sound?
- Intro exercise
- Practical exercise
- Feedback and good practice examples of sentences that work well, versus the poorly constructed.
- How to use structure as the foundation for efficient sub-editing:
- Demonstration of the inverted pyramid for news (a top-loading format also effective for online content of all types including emails, short form content including marketing copy)
- Introduction to the 5Ws - a formula to help subs check content has key information readers require
- Practical exercises
- How to use structure as the foundation for efficient sub-editing: - Demonstration of a variety of feature/ long-form structures – including the diamond, hexagon, egg, egg timer, multi-pyramid
- Discussion of common problems and examples of how to fix copy that needs more than a tweak, with emphasis on improving intros and conclusions: - weak intro - lack of pace - clunky transitions - repetition - length - flabby sentences - lame conclusion
- Practical exercise
- Feedback and group discussion.
- Discussion on how to work well with writers on opinion or first-person pieces, in particular learning to respect a writer’s individual style and voice.
- Examples of when to change copy and when to leave it alone – particular focus on how to edit direct quotes/ paraphrase effectively.
- Writing titles and headlines that inform, promise and engage - How SEO influences and helps headline writing - How to balance creativity with practicality - How to stay on the right side of click-bait - How to use the other complementary display copy, that helps sell a piece – blurbs, call-outs, captions
- Final practical exercise
Course delivery details
The following delivery options are available for this course:
- Classroom at London Bridge
- Online, live from anywhere
Why choose Media Training
25+ years of experience
Average class size of 6
Choose Mac or PC
What makes a great course? When we opened our first centre 25 years ago, we asked ourselves this question. We've spent every day since perfecting the answer. We offer over 100 instructor-led courses that you can choose to attend either...
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