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Huthwaite International

Huthwaite International - changing behaviour and improving business sales performance 

Huthwaite International has been helping businesses across the world deliver long-term, tangible results through their sales-focused behavioural change methodologies for 40 years.

Based on research into what effective sellers and negotiators do, their approach is based on the key behaviours that deliver outstanding performance, and create the very best sales and negotiation professionals.

A practical approach

Huthwaite develops skills by enabling delegates to:

  • Practise in role-plays scenarios and simulations that replicate real situations as closely as possible;
  • Receive structured feedback, including direct comparison against best practice skill models;
  • Reflect on performance and set targets for the next round of simulations and role-plays;
  • Create Action Plans for the further development of skills in the workplace.

Open & in-house courses

Huthwaite's open courses give individuals and small groups access to the world’s best sales effectiveness training, as well as allowing larger organisations to sample Huthwaite courses and/or to let their people mix with delegates from other organisations. At the same time, Huthwaite can deliver these programmes in-house for larger teams, or develop bespoke training programmes for organisations looking to deliver highly tailored sales training to their staff.

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Courses Length Price Location Reviews
Account Strategy for Major Sales - Virtual Online courses
Communicating in the Virtual World 3 hours From 300 GBP Online courses
Selling in a Virtual World - Free Online Taster Session 0.5 hours From 0 GBP Online courses
SPIN® Selling Skills - Virtual From 1,250 GBP Online courses
4.7 (13)
VBA™ Complex Negotiation - Virtual From 1,500 GBP Online courses
5.0 (1)

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Average rating 4.6

Based on 451 reviews.

Jerry White
Well run, engaging and well thought out. Content refreshingly evidence based. A definite recommendation to my colleagues.
Martin Harrison
I attended the virtual four session SPIN Selling Skills workshops. They were informative, interactive and presented well by the trainer, Claire Conte. She made us feel at ease and had some great examples from her real life experiences in sales that she shared with us to explain certain elements of the session. Really enjoyed it and look forward...
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Advanced, practically proven Selling Training. Very good insights for improving sales conversations. Couches Iam and Nikkie presented the insights in SPIN transparent and linked to the present and your work. Breakout sessions keep the interaction and attention span. I really love the concept of SPIN and try to implement it in my daily business l...
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Huthwaite International

Hoober House, Wentworth
S62 7SA South Yorkshire

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