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Advertising and Marketing DiplomaGlobal Edulink
Advertising and Marketing Diploma
Develop the essential, digitally relevant skills for the world of advertising, copy writing and marketing communications. This will open up opportunities in specialist agencies, integrated brand communications and client side brand management. This Advertising & Marketing Diploma offers the opportunity to develop the creativity, knowledge and skills to deliver successful global campaigns, in preparation for a career in the creative industries.
This diploma course aims to introduce topics such as buyer behaviour, brand development, the advertising process, media planning and global marketing, enabling students to develop a comprehensive understanding of the role of advertising and marketing in business and society. Learners have the opportunity to learn how to apply marketing techniques at both the strategic and operational levels, to implement creative advertising strategies and to develop an understanding of the importance of marketing and advertising in meeting business objectives
Our online course is so well designed you will feel that you are in the classroom! This course is comprised of professionally narrated e-Learning modules, interactive quizzes, tests and exams. All delivered through a system that you will have access to 24 hours a day, 7 days a week for 365 days (12 months). An effective support service and study materials will build your confidence to study effectively and guide you to secure your qualification.
- This Marketing and Advertising offers modules which are geared towards developing your competence and skill as a prospective marketer as well as your knowledge of marketing models, theories and concepts.
- The course examines the increasingly important and dynamic role that advertising and marketing communications plays within an organisation.
Suitability - Who should attend?
- This online coursewill be of interest to people who wish to learn more about advertising and marketing or to advance their career prospects in the advertising and marketing arena while obtaining advertising and marketing certification.
- This course is ideal for business owner who wish to connect the power of advertising and marketing to increase their prospects.
- This course also is useful for Digital Markers, Marketing Executives, Marketing Assistants, Business Development Managers as well as others involved in Personal Relationship and Business Promotion.
- There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
- Learners should be ages 16 or over to undertake the qualification.
- Basic understanding of English language, literacy, numeracy and ICT are required to attend this course.
Outcome / Qualification etc.
Successful candidates will be awarded certificate for “Diploma in Advertising and Marketing”.
Training Course Content
This online training course is comprehensive and designed to cover the following key topics are listed under the curriculum. This course has been designed for 30 guided learning hours.
- Introduction to Marketing
- Marketing Strategies for Competition
- Analysis of Marketing Environment
- International Marketing Strategies
- Consumer Behaviour
- Marketing and Market Research
- Market Segmentation
- Marketing Mix
- Product Life Cycle
- Marketing Channel and Supply Chain
- Customer Relationship
- Sales Promotion
- Pricing Strategies
You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.
Method of Assessment:
At the end of the course learners will also take an online multiple choice questions assessment test. This online multiple choice questions test is marked automatically so you will receive an instant grade and know whether you have passed the course.
Benefits you will gain:
By enrolling in to this course, you’ll get:
- High quality e-learning study materials and mock exams.
- Tutorials/materials from the industry leading experts.
- Includes step-by-step tutorial videos and an effective, professional support service.
- 24/7 Access to the Learning Portal.
- Benefit of applying TOTUM Discount Card.
- Recognised Accredited Qualification.
- Access Course Content on Mobile, Tablet or Desktop.
- Study in a user friendly, advanced online learning platform.
- Excellent customer service and administrative support.
This training course will lead you to different of career opportunities and few of them are:
- Marketing Executives
- Advertising and Sales Executive
- Marketing Managers
- Business Development Managers
- Digital marketing manager
- Advertising manager
- Communications manager
- Brand manager
- Market researchers
- Marketing consultants
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